1 How The Business Is Carried Out
As shown below, tech firms are generally engaged in one or more of the following 3 activities along what may be called a Strategic Value Chain consistent across the PMCC (product. market, channel, and customer)
Application Integration (product design) to develop a truly innovative product, by applying
the latest technologies
Cloud Integration (market design) to market and differentiate their product to meet their customers' needs
Channel Integration (channel design) to sell their product through existing marketing channels or new ones they must create. This may also involve adopting a new revenue model (subscription) or adhering to a new payment system, i.e. China's Central Bank Digital Yuan initiative
We've mapped out below the entire Metaverse Value Chain, comprised of all previously described Cloud
Platform and Metaverse Platform products, offered today
in the marketplace by incumbents and challengers alike
ERP platform
Digital Education
Customer Platforms*
Product
Platform
Workflow
eCommerce & Social Media
Telecom, TV Operators
Data Center Operators
Shared Workspace
Pricing Platform
Central Bank
Digital Currency
Marketing
Channels
Distribution
Channels
Blockchain/Cryptocurrency
Metaverse Platforms
(SaaS, 7 of 14 Cloud Platforms)
Location Platform
Payment
Platform
Mobility as a Service
(MaaS)
Events, Meetings, Webinars
Distribution Channels
(SaaS, part of Customer Platforms)
Agile
Platform
Experience
Designer
Application
Developer
Data
Analyst
Open Source Framework
Data Analytics & BI
Experience Design
Security/
Blockchain/
APIs
Internet Infrastructure
Mobility
AI &
Big Data
CREATING THE METAVERSE PRODUCT
(Application Integration or Product Design)
MARKETING THE METAVERSE PRODUCT
(Cloud Integration or Market Design)
DISTRIBUTING THE METAVERSE PRODUCT
(Channel Integration or Channel Design)
Infrastructure Platforms
(IaaS, 4 of 14 Cloud Platforms)
Developer Platforms
(PaaS, 3 of 14 Cloud Platforms)
TOTAL COST OF OWNERSHIP
Level 1 (operating costs) - Service Models (IaaS, PaaS, SaaS)
Level 2 (capital costs) Deployment Models (Public, Private, Hybrid)
Level 3 (distribution costs) Computing Models (Cloud, Edge)
Application Software
Operating Software
Hardware & Related Software
Infrastructure Platforms
a server, a data center (x servers), or an IaaS (x data centers)
Network Software
(public cloud)
(private cloud)
(IoT cloud)
CREATING A CUSTOMER
Standards
(computing)
(data)
(internet network)
(languages)
(AI Industrial IoT)
(China's
Digital
Currency)
(cloud of things)
Smart Tags & Product Tracking Platform
Fintech
Payment
Channels
Strategy
The Value Chain
SELLING THE METAVERSE PRODUCT
(Price Integration or Price Design)
Metaverse Platforms (business operations)
Cloud Platforms (IT operations)
Market
(Marketing Strategy
4 Ps)
THE FIT
Product/
Market/
Channel
THE STRATEGY
Differentiation (Scope)
THE POSITIONING
Higher, Mid or Lower-end Market Positioning
MARKET FORCES
Product Lifecycle
Industry
(Competitive Strategy
5-Forces)
THE FIT
Service Model/
Deployment Model/
Revenue Model
THE STRATEGY
Standardization (Scale)
THE POSITIONING
Quality, Cost or Niche
Industry Positioning
MARKET FORCES
Industry Structure,
Capital Markets
Appendix - Achieving Competitive Advantage
Firm
(Relationship Building)
THE FIT
Customers/
Value Chain Partners/
Employees
THE STRATEGY
Innovation (Strengths)
THE POSITIONING
Technology Leader or Follower
Firm Positioning
MARKET FORCES
Business Cycle
* See also below Customer Platforms as Distribution Channels
The Cloud
The Metaverse
Or Man Partners